Bradley Center may sell naming rights
Board hires firm to find sponsor
By DON WALKERdwalker@journalsentinel.com
Posted: Feb. 21, 2008
Confronted with the economic realities of the sports and entertainment business, the Bradley Center board for the first time is looking for a naming-rights deal for the nearly 20-year-old facility.
Bradley Center officials said the decision to explore new sponsorships, including the potential for a new name, was not taken lightly. The Bradley Center, first opened in October 1988, was a $90 million gift from Jane Bradley Pettit in honor of her father, Harry Lynde Bradley. For most Milwaukeeans, the
center is the embodiment of Pettit's philanthropy in the community.
So someone gives you 90 million and you decide to crap on them!
This must be a 'what have you done for me lately' or the board wants more money from the Bradly Foundation.
I wonder which?
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