Thursday, October 29, 2009

Kelloggs, Profits, Martin, NASCAR Brand Loyalty

From Yahoo finance.
"Kellogg 3Q profit rises on strong brand loyalty
Kellogg 3rd-quarter profit climbs as North American cereal sales rise
9:54 am EDT, Thursday October 29, 2009

BATTLE CREEK, Mich. (AP) -- Kellogg Co. said Thursday that shoppers' loyalty to its cereal brands helped boost its profit 6 percent in the third quarter."
Kellogg 3Q profit rises on strong brand loyalty - Yahoo! Finance

Am I saying NASCAR fans are brand loyal?
The food maker, whose other products include Pop-Tarts, Cheez-It crackers and Rice Krispies cereal, earned $361 million, or 94 cents per share, for the period ended Oct. 3. That's up from $342 million, or 89 cents per share, in the same period a year earlier.

Yes I am! Someone in marketing want to dispute it?



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